With over 18 years of experience in the Australian property industry, Serge Fikir has built a career defined by trust, integrity, and results. His journey began with a simple but powerful goal: to help people make smarter property decisions and create lasting wealth through real estate. Today, as the Founder and Director of Property AU, Serge continues to turn that vision into reality for first home buyers, investors, and developers alike.
Serge’s hands-on background in construction and project delivery sets him apart from traditional property professionals. He has personally overseen the design, construction, and completion of hundreds of homes across Victoria and throughout Australia, working closely with builders, architects, and developers to ensure exceptional outcomes. His on the ground experience gives him a rare understanding of what makes a property not just valuable, but liveable, buildable, and enduring.
Throughout his career, Serge has worked across every phase of the property journey, from site acquisition and planning to construction, marketing, and sales. Whether it is identifying high growth investment opportunities or helping first home buyers secure their dream homes, he brings a holistic and strategic perspective to every project. His clients value his ability to simplify complex decisions and deliver tailored solutions that align with their goals for capital growth, rental return, and long term financial success.
Serge believes that real success in property starts with genuine relationships. His approach is transparent, client focused, and grounded in education. By combining deep market knowledge with practical experience, he ensures every client feels informed, empowered, and supported from the first conversation to settlement and long after. This commitment has earned him the trust of thousands of buyers, investors, and referral partners.
As the driving force behind Property AU, Serge leads a dynamic team dedicated to connecting buyers, builders, and developers across Australia. Beyond traditional real estate, he also works with developers to obtain planning permits, appoint builders, and implement successful sales and marketing strategies. His ability to bridge every aspect of the property ecosystem allows him to see opportunities others often miss, helping clients and partners achieve results that exceed expectations.
At the heart of Serge’s work is a genuine desire to help people build better futures. Whether guiding a first home buyer taking their first step or advising an experienced investor expanding their portfolio, he brings authenticity, insight, and care to every interaction. His mission is simple: to empower Australians with the knowledge and confidence to achieve financial freedom through property.